Royal Canin French Bulldog Dog Food Review


Intro
When it comes to the world of canines, few breeds are as recognizable and universally loved as the French Bulldog. These small, muscular dogs, with their bat-like ears and charming expressions, have captured the hearts of many pet owners. As a breed, they come with unique dietary needs that are crucial to their health and well-being. Understanding these requirements is essential when considering their nutrition. In this article, we will dissect Royal Canin French Bulldog dog food, assessing how it meets the distinctive nutritional needs of this breed. We will delve into the ingredients it contains, the benefits provided, and important considerations for feeding these adorable companions.
Informed choices are key in pet care, and through examining the formulation specifically designed for French Bulldogs, we aim to empower readersābe they veterinarians, wildlife biologists, or familiesāto make judicious decisions about their pet's diet.
Fascinating Facts About the Animal
Unique Characteristics
French Bulldogs are a fascinating blend of charm and quirk. One defining trait is their brachycephalic structure, which means they have short noses and flat faces. This structure contributes to their unique appearance but also presents some respiratory challenges. They are sturdy little dogs, typically weighing between 16 to 28 poundsāa perfect size for city dwellers.
Additionally, they boast an affectionate temperament that makes them exceptional companions. French Bulldogs are known for their loyalty and playful nature, which makes them a popular choice among families and individuals alike. Their adaptive personality enables them to thrive in smaller living spaces, such as apartments, yet they still require regular exercise to keep them healthy.
Extraordinary Abilities
While French Bulldogs may not be known for remarkable agility, they exhibit some incredible abilities in their own right. They are quick learners and can easily pick up tricks, especially when motivated by treats. Furthermore, many owners report their knack for reading the emotional states of their humans, offering comfort during tough times.
Interestingly, French Bulldogs can be quite the vocal bunch. They use a variety of sounds to express their needs or emotions, whether it's a low growl signaling displeasure or funky snorts that simply mean theyāre excited.
Behavior and Habitat
Natural Habitats
The original setting for French Bulldogs was in the nearby coal mines of England, where they were bred for ratting. They have since made their way into homes worldwide, adapting excellently to various environments ranging from rural areas to bustling cities. Their ability to blend into different atmospheres, coupled with their relatively low exercise requirements, makes them suitable pets for those with varied lifestyles.
Social Structures
Socialization is crucial for French Bulldogs. They thrive in companionship, be it with humans or other dogs. Regular exposure to diverse environments and situations can foster their well-rounded behavior. Integrating them into a community of pets from an early age helps prevent behavioral issues down the line, such as anxiety or aggression.
Recent Scientific Discoveries
Latest Research Findings
Recent studies have raised awareness regarding the specific dietary requirements of French Bulldogs. Research indicates that the breed's unique physical traits influence their nutritional needs, emphasizing the importance of tailored diets to avoid health complications. For instance, the amount of protein and type of fat can significantly impact their muscle and coat health, which has led to the formulation of breed-specific foods like Royal Canin.
Breakthroughs in Animal Biology
Biological studies are increasingly illuminating how certain ingredients impact the overall health and longevity of breeds like the French Bulldog. Recent data suggest that specialized nutrition can help address common health concerns, such as hip dysplasia and skin sensitivities. Innovations in veterinary nutrition now allow for better-targeted formulationsāan exciting development for pet owners looking to provide optimal care for their dogs.
Cultural Significance
Animals in Folklore
French Bulldogs, though a modern favorite, have made their mark in culture as symbols of leisure and companionship. They often appear in stories and anecdotes that celebrate friendship and loyalty. Their distinctive appearance has made them a subject of fascination for many artists throughout history, adding to their cultural richness.
Influence on Art and Literature
These charming creatures have been immortalized in various art formsāfrom paintings to literature. The French Bulldog's endearing characteristics make them muse-worthy subjects; artists often capture their personality and gentle nature. In the literary world, they appear as companions in tales, symbolizing connections between humans and dogs.
As we dive deeper into the specifics of Royal Canin French Bulldog dog food, weāll see how it aligns with not only the dietary needs of this remarkable breed but also affects their overall quality of life. For more insight on French Bulldog care and nutrition, additional resources can be found at PetMD and American Kennel Club.
Understanding the Nutritional Needs of French Bulldogs
Understanding the nutritional needs of French Bulldogs is essential for ensuring their health and well-being. These dogs have distinct anatomical features and potential health issues that make their dietary requirements quite unique compared to other breeds. A proper diet can not only enhance their quality of life but also extend their lifespan and reduce the risk of various health problems.
When looking into the specific nutritional needs of French Bulldogs, one must consider what makes them stand out. Their unique body structure, with a stocky build and short snout, can affect how they metabolize certain nutrients. Additionally, they are prone to certain health issues, such as obesity, hip dysplasia, and skin disorders, all of which can be influenced by diet. Therefore, tailoring their nutrition is not merely about sustenance but about preventing health risks and fostering optimal growth.


Benefits of Proper Nutrition for French Bulldogs:
- Improved energy levels
- Better weight management
- Enhanced skin and coat health
- Reduced risk of common health problems
- Increased longevity
Transitioning to specialized diets can also help manage some of these health concerns. For instance, a focus on well-balanced fats and proteins can help maintain a healthy weight, while specific vitamins can bolster the immune system and support skin health.
In terms of considerations, itās crucial to understand that not all dog food brands meet the specialized needs of French Bulldogs. Ingredients must be carefully scrutinized, as some may cause allergic reactions or digestive issues in sensitive dogs. Therefore, educating oneself about what constitutes a proper diet for this breed can't be emphasized enough.
"A well-fed dog is a happy dog, and for French Bulldogs, this means choosing quality over quantity."
Overall, understanding the nutritional needs of French Bulldogs is the first step in fostering a healthy lifestyle for these beloved pets. A solid grasp of their unique requirements helps in making informed choices when it comes to food, promoting better health outcomes while making sure these dogs can enjoy their lives to the fullest.
The Unique Anatomy of French Bulldogs
French Bulldogs present a fascinating example of selective breeding that has resulted in distinct anatomical traits. Their compact size, broad heads, and muscular build create a visage that is instantly recognizable. However, these traits come with specific considerations that impact their nutritional needs. The shortened snout can lead to breathing difficulties, especially in hot weather, which is why itās critical for their diet to support respiratory health. Not to forget, the sturdy build of these dogs can pose risks for joint health, necessitating a balanced diet rich in specific nutrients like Omega-3 fatty acids to maintain optimal joint function and mobility.
Common Health Issues in French Bulldogs
Like many purebred dogs, French Bulldogs are prone to certain health problems that can significantly benefit from dietary intervention. Common issues include:
- Obesity: Given their love for food and less active lifestyle, French Bulldogs can easily become overweight. Proper portion control and nutritious food are key.
- Hip Dysplasia: This genetic condition affects the hip joints and can lead to arthritis. A diet high in glucosamine and chondroitin can support joint health and mobility, easing discomfort.
- Skin Allergies: Many French Bulldogs suffer from skin issues due to food allergies. Identifying triggers in their diet and opting for hypoallergenic options can mitigate these problems.
Addressing these health concerns through tailored nutrition not only promotes longevity but also improves overall quality of life. By being mindful of their unique needs, owners can play a pivotal role in keeping their French Bulldogs happy and healthy.
Overview of Royal Canin as a Brand
When it comes to pet nutrition, Royal Canin stands out as a renowned name, especially for specific breeds like the French Bulldog. Understanding the brand's background and its mission provides essential context for evaluating its products. In this section, we will dive into the history of Royal Canin and explore its reputation within the pet food industry, two key elements that shape consumer confidence and influence their decisions regarding dog food choices.
History and Mission of Royal Canin
Royal Canin was founded in 1968 by a veterinarian, Jean Cathary, who aimed to create a diet that catered specifically to the unique health needs of dogs. The brandās inception was rooted in science and a deep understanding of pet health, setting a strong foundation for its product innovations. As Royal Canin evolved, its mission has remained clear:
- To deliver tailored nutrition that meets the specific needs of dogs based on breed, size, and age.
- To promote health and wellness through nutritionally balanced diets, focusing on the preventive care of pets.
Through collaboration with veterinarians and pet professionals, Royal Canin continues to refine its recipes based on the latest scientific findings. This commitment reflects both a dedication to pet health and a vision of educational outreach, ensuring that pet owners understand the importance of specific nutritional requirements.
Royal Canin's unique approach includes breed-specific formulations, driven by the understanding that different dog breeds have varying anatomical and metabolic needs. This bred-focused philosophy is particularly important for breeds like the French Bulldog, which are prone to specific health issues. By concentrating on these needs, Royal Canin aims to improve the quality and longevity of life for dogs around the globe.
Reputation and Customer Trust
Royal Canin enjoys a strong reputation in the pet food market, supported by decades of research and a commitment to quality. Many pet owners and veterinarians trust the brand, often citing the effectiveness of its tailored diets for addressing the health challenges specific to different breeds, including French Bulldogs. Leading pet professionals frequently recommend Royal Canin due to its rigorous testing protocols and the transparency of its ingredient sourcing.
- Positive Feedback: Many user reviews emphasize noticeable improvements in their pets' health, such as enhanced energy levels, shinier coats, and improved digestion. This positive reinforcement plays a significant role in building consumer loyalty.
- Community Engagement: Additionally, Royal Canin is active in community outreach and education. Their partnerships with veterinarians and pet care specialists foster an atmosphere of trust, as pet owners are empowered with knowledge about their pets' unique dietary needs.
However, it is crucial to note that no product is without criticism. Some consumers have raised concerns about ingredient sourcing and the overall cost of premium pet foods. Yet, the overwhelming consensus remains that partnering with a reputable brand like Royal Canin translates into tangible benefits for pet health.
In summary, Royal Canin embodies a blend of science and dedication to canine health, earning a reputable standing that resonates with both veterinarians and pet owners alike. With its history rooted in veterinary principles and a strong customer base, Royal Canin provides a solid foundation for any dog owner considering optimal nutrition for their French Bulldog.
Detailed Analysis of Royal Canin French Bulldog Formula
Analyzing the Royal Canin French Bulldog formula is crucial for understanding how effectively it meets the specific needs of this unique breed. French Bulldogs are not just any dogs; their distinct physical traits and susceptibilities to health issues necessitate a diet finely tuned to their requirements. This section delves into both the ingredient composition and the nutritional profile offered by Royal Canin, providing insights into why this particular formulation stands out.
Ingredient Breakdown
The choice of ingredients in Royal Canin French Bulldog formula is central to ensuring optimal health for your pet. Hereās a closer look at the key components:
- Quality Proteins: The formula prominently features chicken by-product meal, a concentrated source of protein that supports muscle maintenance. Additionally, there are digestible proteins aiding gastrointestinal health, crucial for managing sensitive stomachs that French Bulldogs often have.
- Carbohydrates: Ingredients like rice and corn are utilized to provide energy. These are easy to digest and help calm those picky eaters that tend to be challenging to feed.
- Fats: The inclusion of omega fatty acids bolsters skin and coat health, addressing the breed's tendency towards skin irritations and allergies. French Bulldog owners often note the improvement in their dogās coat luster when on this formula.
- Vitamins and Minerals: Essential nutrients such as taurine and antioxidants are included to support overall health. They help maintain heart function and bolster the immune system, which is paramount for combating the health issues common in this breed.
In summary, Royal Canin is committed to sourcing quality ingredients and creating a balanced diet that caters to the specific preferences and needs of French Bulldogs.


Nutritional Profile
Understanding the nutritional profile of the Royal Canin French Bulldog formula provides insight into how it meets the dietary needs of the breed. Let's break it down further:
- Protein Content: A protein content of approximately 24% ensures well-rounded nutrition without overloading the dog, especially important for maintaining a healthy weight considering the breedās propensity to become overweight.
- Fat Content: With around 16% fat, this formula balances energy requirements while supporting brain function and skin health.
- Fiber Source: The use of a combination of soluble and insoluble fiber enhances digestion, which is particularly beneficial for French Bulldogs, who can sometimes face bloating or gastrointestinal discomfort.
- Caloric Density: The caloric density caters specifically to breed tendencies, allowing owners to feed appropriate amounts without risking overfeeding.
Ultimately, the careful design of Royal Canin's nutritional profile allows owners the peace of mind knowing they are fulfilling their French Bulldogās daily needs and supporting their long-term health. This tailored approach can significantly influence the vitality and happiness of this breed.
"Dogs are not our whole life, but they make our lives whole." - Roger Caras
Comparative Advantage of Tailored Nutrition
Tailored nutrition is more than just a buzzword; it's a pivotal concept that can transform the feeding choices we make for our French Bulldogs. The foundational element of this approach is that not all dog breeds share the same nutritional requirements. French Bulldogs have distinct physiological traits and health profiles that necessitate unique dietary considerations. By opting for breed-specific formulations like Royal Caninās French Bulldog food, pet owners can ensure that they are providing the right balance of nutrients to meet the specific needs of their pets.
Benefits of Breed-Specific Formulations
When examining the perks associated with breed-specific formulations, it's important to grasp how they cater directly to the unique anatomy and health predispositions of the breed. For French Bulldogs, the cracks and crevices of this breed's anatomyātheir brachycephalic structure, for instanceādictate dietary needs. Here are the notable advantages:
- Optimal Kibble Shape: The kibble is specially designed to make it easier for French Bulldogs to grasp and chew, accommodating their distinctive jaw structure.
- Nutritional Balance: Ingredients are meticulously selected to support the dog's muscular build, aiding in maintaining a healthy weight and energy levels.
- Digestive Health: By including prebiotics and fibers, such formulations can promote a healthy digestive system, which is crucial for overall wellness in French Bulldogs.
- Skin and Coat Care: Formulations often incorporate glucosamine and omega fatty acids to support a soft, shiny coat and prevent skin issues common in the breed.
In summary, with these targeted benefits, breed-specific food can act as a linchpin in improving the health and vitality of French Bulldogs.
How Tailored Diets Impact Health
Tailored diets have a ripple effect on the overall health and well-being of French Bulldogs. When food is customized to meet their specific needs, the impact is significant and can be observed in various ways:
- Weight Management: A balanced diet helps avoid obesity, a common issue among French Bulldogs. Proper nutrient ratios ensure that these dogs maintain healthy body weight, important for joint health and mobility.
- Enhanced Energy Levels: Tailored nutrition supports sustained energy throughout the day, which is essential for playful activities and their lively demeanor.
- Reduction in Health Issues: Breed-specific diets can lessen the risks of certain health conditions such as hip dysplasia, allergies, and heart diseases prevalent in the breed. Managing these risks with diet can lead to a longer, healthier life for your furry companion.
- Stronger Immune System: Well-formulated dog foods often contain antioxidants and vitamins that boost the immune response, keeping these Bulldogs less susceptible to illnesses.
"A dog's dietary health directly impacts its overall wellbeingāwhat goes in, shapes what comes out."
Understanding the breadth of influence that tailored diets have on a French Bulldogās health facilitates more informed choices for pet owners. It is about proactively addressing these dogs' unique needs, ultimately leading to happier, healthier lives.
Feeding Recommendations for French Bulldogs
Feeding recommendations for French Bulldogs hold significant importance in maintaining their overall health and well-being. French Bulldogs, being a unique breed with distinctive physiological characteristics, require specialized attention when it comes to their diet. A well-balanced diet can help manage weight, prevent health issues, and support their energetic nature. Let's dive deeper into this topic, exploring portion sizes, feeding schedules, and the transition to suitable foods.
Portion Sizes and Feeding Schedule
When it comes to portion sizes for French Bulldogs, it's not just about keeping them fed but ensuring they receive the right amount of nutrients without overindulgence. Typically, adult French Bulldogs should consume about 1 to 1.5 cups of high-quality dog food per day, divided into two meals. Here are a few pointers to consider for effective feeding:
- Daily Caloric Needs: A sedentary French Bulldog requires about 25-30 calories per pound of body weight. Adjust accordingly based on activity levels.
- Divided Meals: Feeding twice a day helps maintain an even energy level and prevents bloating, a common concern for brachycephalic breeds like Frenchies.
- Monitor Weight: Regularly check your dog's weight and adjust the portions if you notice weight gain or loss. Keeping your pet at a healthy weight is essential to avoid joint issues and respiratory problems.
Adhering to a consistent feeding schedule not only helps in regulating their metabolism but also creates a routine that French Bulldogs flourish on. They thrive on predictability, so aim to feed them at the same time every day.
Transitioning to Royal Canin
Transitioning your French Bulldog to Royal Canin can be a seamless process if done gradually. Abrupt changes to a dog's diet can cause digestive upset, so following a gradual approach is highly recommended. Hereās a simple guideline to follow when making the switch:
- Start with a Mix: For the first few days, mix a small amount of Royal Canin with your dogās current food. This helps to introduce the new flavor and texture slowly.
- Increase the Ratio: Gradually increase the proportion of Royal Canin while decreasing the amount of the old food over a span of 7 to 10 days. For example, you might start with a 75% old food to 25% Royal Canin ratio, and then adjust.
- Observe Your Dog: Keep an eye on their stool consistency and energy levels. If everything seems normal, you can continue to feed only Royal Canin once the transition period is complete.
- Consult a Vet: If you notice any signs of digestive upset or other concerns, consult your veterinarian to ensure the brand change suits your dogās individual needs.
"A balanced diet tailored to a dog's breed and needs is the cornerstone of their health and happiness."
By carefully managing the transition and feeding practices, French Bulldog owners can set their pets up for health success. Itās essential to understand that each dog is unique, and observing individual responses to dietary changes is key to finding the right path forward for their nutrition.
User Reviews and Testimonials
When it comes to choosing the right dog food, user reviews and testimonials can be a goldmine of information. This section focuses on the experiences that real French Bulldog owners have had with Royal Canin's specialized formula. Understanding the practical outcomes that others have observed can provide insights into the efficacy of nutritional claims made by the manufacturers. Moreover, these firsthand accounts often spotlight aspects that might not be prominent in marketing materials or packaging. While every dog is unique, learning from a collective experience can certainly guide a pet owner towards more informed decisions.
Positive Experiences


Many owners of French Bulldogs have sung praises for Royal Canin French Bulldog Formula. They often note significant improvements in their pet's overall well-being after switching to this specific diet. For instance, dog owners frequently report:
- Enhanced Digestion: Several testimonials indicate that their dogs experienced less digestive upset, which is commonly observed in French Bulldogs due to their sensitive stomachs. The carefully considered ingredient blend seems to cater well to their unique digestive needs.
- Improved Coat Condition: Many owners have seen a noticeable shine to their dog's coat, suggesting that the fatty acids included in the formula contribute positively to skin health.
- Palatability: An overwhelming number of users mention that their pets love the taste. Itās encouraging for owners to find a kibble that their dogs eagerly consume, as it reflects good nutritional acceptance.
"Since I changed to Royal Canin, my French Bulldog seems so much more energetic and happy! Plus, the fur looks great, and the vet has commented on how healthy she is!" - A happy dog owner
Potential Drawbacks Noted by Owners
While the testimonies are mostly glowing, a few owners do present concerns regarding the Royal Canin French Bulldog diet. Acknowledging these drawbacks is crucial for a fair assessment. Here are some common points raised by pet owners:
- Ingredient Scrutiny: Some owners express unease regarding certain ingredients, such as corn and by-products, feeling that they may not be the best option for their pets long-term. They argue for a more holistic approach, considering grain-free or raw diets.
- Price Point: A recurring theme among reviews is the cost of Royal Canin. Ownerās often mention that while theyāre pleased with the foodās format, the price can pinch the pockets, especially compared to other brands. For some, this raises concern about whether they can maintain such a diet consistently.
- Individual Variability: Not every French Bulldog responds positively to this formula. One dog owner shared their experience of switching and subsequently finding it didnāt suit their dogās palate or digestive system as well as expected. They emphasize that the unique needs of each dog should ultimately guide dietary choices.
By weighing both positive experiences and potential drawbacks, itās evident that user reviews play a vital role in understanding the impact of Royal Canin French Bulldog formula in real-life situations.
Alternative Diets to Consider
When it comes to the dietary needs of French Bulldogs, exploring alternative diets is often a topic of hot debate among pet owners. While Royal Canin provides a well-tailored formula specifically designed for this breed, some owners may be keen on exploring various feeding options that might be more suited to their individual dog. It's essential to understand the implications of these alternatives and how they might measure up against the commercial options.
Homemade Diets vs. Commercial Food
Creating a homemade diet for your French Bulldog can seem like a rewarding venture, but it does come with its challenges. Homemade diets allow for complete control over ingredients, meaning you can tailor recipes to exclude allergens or ingredients that may not sit well with your dog. However, crafting a nutritionally balanced meal isnāt as straightforward as it seems.
Benefits of Homemade Diets:
- Ingredient Transparency: Knowing exactly what goes into each meal can help avoid preservatives and fillers often found in commercial brands.
- Customization: Tailoring the diet to your dog's specific preferences or sensitivities is feasible. For instance, if your Frenchie has a sensitive stomach, you can modify the beer to include more digestible options.
- Increased Variety: Varying the meals can spur your dog's enthusiasm at mealtime.
Considerations for Homemade Diets:
- Nutritional Balance: You need to ensure that youāre providing all essential nutrients, which often requires extensive research or consultation with a veterinarian.
- Time-Consuming: Preparing meals daily can be tedious, especially if you're juggling a busy schedule.
- Potential Costs: Some ingredients may end up being more expensive than commercial food choices.
On the other side of the spectrum, commercial foods like Royal Canin are designed to meet the standard dietary needs of dogs, often educating the owner on serving sizes and nutritional content.
Other Commercial Brands Compared
While Royal Canin is a popular choice for French Bulldog owners, itās not the only player in the game. Competitors like Hill's Science Diet, Purina Pro Plan, and Orijen also offer specialized formulas. Thus, comparing these brands can be quite enlightening.
Factors to Consider:
- Nutritional Ingredients: Check the protein sources, carbs, and fats. Some brands may focus more on animal proteins, while others might include a higher percentage of plant-based ingredients.
- Brand Reputation and Recall History: Researching previous recalls can provide insight into the brandās commitment to safety and quality.
- Dog-Specific Formulations: Look for formulas explicitly made for brachycephalic breeds like French Bulldogs, as they often require specific nutrients for joint health and skin support.
In terms of value, it's advised to weigh the pros and cons depending on your dog's health, age, and activity level. Each dog is unique, and what works well for one may not work for another.
"A dogās diet can be a reflection of its needs, a balance between nourishment and enjoyment."
By considering multiple diets, from homemade to various commercial options, pet owners may find a suitable path that aligns with their goals and their French Bulldogās health needs. Always consult with a veterinarian before making significant dietary changes.
Culmination: Is Royal Canin the Right Choice?
When it comes to feeding your French Bulldog, the importance of selecting the right dog food cannot be overstated. Royal Canin French Bulldog formula is specially designed to cater to the unique needs of this breed, and making an informed decision can significantly impact your pet's health and well-being. As we round off this exploration, itās essential to consider not just the ingredients and formulations but also the overall benefits for these charming companions.
In our examination of the Royal Canin French Bulldog dog food, several key elements pop up. First, the ingredient list is tailored specifically for the nutritional profile that French Bulldogs require. This means paying attention to their specific health concerns, as well as fostering healthy weight management. Moreover, the blend of nutrients in the recipeāfrom proteins to fatty acidsāsupports the muscle tone and aids digestion, which is crucial for their rather peculiar anatomy.
In addition to nutritional considerations, the reviews from French Bulldog owners often illuminate their experiences with this brand. Many commend the positive effects they've seen in their pets, where improved coat shine, reduced gas, and optimized digestive health are commonly noted. While itās not without its potential drawbacks, such as the price point and specific ingredient preferences of some owners, Royal Canin appears to hold a solid reputation.
"The quality of ingredients and the specific targeting of health issues in our Frenchie has made a world of difference," an owner remarked, speaking to the product's tailored approach.
Summary of Findings
- Tailored Nutrition: Royal Canin explicitly formulates its French Bulldog recipe to accommodate the breed's unique anatomy and health needs.
- Digestive Health: The kibble is designed to be easy for French Bulldogs to chew and digest, contributing to better health outcomes.
- Owner Satisfaction: Feedback indicates a generally positive reception among owners, aligning well with the health benefits claimed by the brand.
- Health Considerations: Regular review of your pet's overall condition and feedback from your veterinarian is still key when evaluating diet changes.
By weighing these considerations, it becomes clear that Royal Canin does offer a well-thought-out option for French Bulldog owners.
Final Recommendations
- Consult with a Veterinarian: Before making any dietary changes, itās best to discuss options with a veterinarian familiar with your dog's health history.
- Gradual Transition: If you decide on Royal Canin, ensure a gradual introduction to avoid upsetting your pet's stomach. Mix the new food with their current diet over seven to ten days.
- Monitor Your Dog: Watch for any changes in your Frenchie's health or behavior after introducing Royal Canin. Keeping track can provide insights into whether this food is making a positive difference.